Coca-Cola is bringing its iconic holiday characters, such as Santa Claus, its caravan trucks, and its polar bears, to life with AI.This holiday season, the brand is unveiling AI-driven digital experiences where fans can converse with Coca-Cola’s version of Santa Claus, created by agency Haddon Sundblom in 1931, and create personalized snow globe animations based on their holiday memories. The experience is accessible by scanning a QR code on a Christmas bottle or can of Coke. Coca-Cola is also using generative AI in its holiday films, including its second annual…
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