Navigating new challengesOne potential hitch came late in the process, when the Coca-Cola client asked Silverside AI if it could develop customized versions of the spot for various cities and global markets. “Our immediate reaction was, ‘of course not, it’s too late,’” Pereira said. “But then we said, ‘wait – this isn’t the old world anymore. Maybe we can.’”Within a few days, Silverside AI delivered 110 different versions of the spot, including 27 key market localizations that feature skylines customized to the cities in which they will air.While AI can make…
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