Why Grubhub and Amazon Took the Plunge With a Co-Branded Ad

Shoppers can find most things they need on Amazon, and some they don’t (see: tiny deck chairs and emotional support pickles). They can also order sushi, burritos, and more without delivery fees, thanks to a tie-up with takeout app Grubhub.Since 2022, Amazon Prime’s 180 million members have had access to Grubhub+, the brand’s premium subscription offering, the main draw of which is $0 delivery costs. In May 2024, the pair introduced direct ordering via the Amazon app or website.But according to the company’s vp, brand Marnie Kaine, not enough people…

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