Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners.Key takeaways: 01:16 The Role of Storytelling in Branding — Chopra emphasizes that brands are symbolic representations of stories, not just products or services. People are drawn to compelling narratives with a shared vision and emotional resonance. Successful brands like Apple, Starbucks, and FedEx crafted stories that connected with their audience’s values and experiences. Chopra warns leaders against focusing too much on outcomes, as attachment can hinder results. Instead, brands should create stories that resonate with their audience’s personal stories, encouraging emotional…
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