As an alternative, the brand wants to “inspire people to rethink how they approach holiday cards and gifts,” according to Bree Casart, Shutterfly’s chief customer officer. The season provides a “unique opportunity for sharing and receiving those personal glimpses into our lives and connecting in a meaningful way.”To pack an emotional punch, while avoiding the generic, Shutterfly is promoting a new holiday card collection and gift guide, where consumers can add their own images to coffee mugs, fleece blankets, pillows, puzzles, water bottles and wall art.As an added element of…
