No one wants the pre-wrapped fragrance set from Walgreens, the tabletop fireplace, the oversized chocolate fountain, any “talking” wall plaque or novelty necktie–and yet those gifts, or “gifts,” arrive each year, destined for dusty basements and yard sales across America.Shutterfly, in one of the first holiday ads to launch for the 2024 season, suggests an antidote to impersonal, forgettable presents. What the brand leaves unsaid, diplomatically, is this: Stop giving crappy, throwaway gifts. You know who you are.The campaign, “Make Something That Means Something,” comes from newly formed agency Quality…
