Saucony’s New CMO Says Understanding Culture is Key To Lifestyle Push

Why do you think an event like Blackweek is so important and timely for the industry right now?On a personal level, I’ve never felt so much joy. I’ve been in this industry for almost 26 years. I remember moving to New York City when I was 24 [or] 25… I bounced between both the general market and the African-American niche agency world. It’s so great to see the people that I grew up with in the industry, and we are happy, healthy, and still passionate about making change.On a professional…

This content is for Member members only.
Log In Register