ADWEEK: When you were hired, you said you were focused on building a “consumer-obsessed brand.” What are some ways you’ve been doing that over the last four months?Allen-Altimare: Some of my peers in the category, you can see where they’re just signing up their money to reach a consumer versus actually being obsessed about what makes a consumer move [and] what makes a consumer engage in your product. I think that’s the difference between good brands and great brands.The only way that feels authentic is to put [consumers] first and show…
