Diapers, laundry, soap, toothpaste, body wash, and toilet paper may not be the first products people turn to for inspiration, but according to Procter & Gamble (P&G) chief brand officer Marc Pritchard, such ordinary things can hold creative opportunities. “Everyday moments are full of inspiration potential,” Pritchard said during his presentation at the ANA Masters of Marketing conference in Orlando on Wednesday (Oct. 23).In his speech, Pritchard played up that while marketing can be complex, it doesn’t need to be complicated. He used numerous examples from the global P&G advertising…
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