The numbers$40.58 billion: Meta’s Q3 revenue, up 19% YoY, narrowly topping Wall Street’s $40.3 billion estimate.96%: The portion of Meta’s Q3 revenue driven by ad sales. This is a slight dip from Q2, when advertising accounted for 97% of its $36.5 billion in total revenue.$15.69 billion: Net income, up 35% YoY, or $6.03 per share, hitting a quarterly record.3.29 billion: Average daily active users across Meta apps in September 2024, up 5% YoY.$48 billion: The top end of Meta’s Q4 revenue forecast, in line with analyst projections.The water cooler talkAs…