Mediaplus, part of the Serviceplan Group, has won the pitch for the global media account of the technology and services giant Bosch. The independent agency group will now oversee media strategy, planning, and purchasing for ten different Bosch business units in 38 countries.The account covers markets in Europe, Asia, Australia, New Zealand, South Africa, Morocco, Kenya, and Egypt. Lead agency Mediaplus Cologne will take responsibility for media strategy, buying, and planning, handling the budget for 10 different Bosch business units with 10 individual target groups: power tools, home comfort, mobility…
