She added that marketers and media buyers need to get past their coastal biases and make sure they “market to the middle” by putting dollars into outlets that speak to the middle of the country as well.Addressing friction points may come with some pain, but Lacher said that confronting them will lead to opportunities for positive change — such as smartly addressing AI issues, which she said should only enhance what marketers do, not lead it. .font-primary { font-family: “Flama”, “Helvetica Neue”, Helvetica, Roboto, Arial, sans-serif; } .font-secondary { font-family:…
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