The approach was different than a typical Flonase ad.“It comes back to having trust in the same people you decided to partner with,” Tillie added.The ad got an overwhelmingly positive response on social with comments like, “Give the marketing team a raise.”“They loved that it was an ad,” Plotkin said.She added that the social response was refreshing for Shondaland too.“From Shondaland’s perspective, they’re used to comments on social that are only about McDreamy,” Plotkin said, referring to a popular character on another Shonda Rhimes show, Grey’s Anatomy. “They had this…
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