Generational Marketing Is Dead and Rather Irrelevant

Younger consumers are no longer just one segment; they’re the trendsetters influencing everyone else, including older audiences. They’re not just driving what’s popular; they’re shaping what’s seen, shared, and celebrated in a cyclical algorithm-driven machine.Ditch the labelsSo, if generational segments are no longer effective, what should marketers rely on? The answer lies in leveraging actual data with real insights to understand audiences on a deeper level. Here are a few alternative approaches.Influence mappingYounger consumers are cultural gatekeepers, and they don’t just influence each other—they influence everyone. Mapping how trends spread…