Streamlining TV and streaming salesThe moves come as Fox builds on its OneFox platform, which allows advertisers to buy across the Fox portfolio. In closing its upfront negotiations in July, the company announced that OneFox grew three times in volume year over year.Following Fox’s upfront talks, buyers generally had positive reviews about Collins’ upfront strategy, which provided one point of contact across multiple properties.“It was seamless,” one media buyer told ADWEEK, speaking under the condition of anonymity. “It was easy to do.” .font-primary { font-family: “Flama”, “Helvetica Neue”, Helvetica, Roboto,…
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