Doctor Odyssey Sets Sail With Deluxe Marketing Campaign

Sail on, sailorWhile the next few weeks will provide a clearer forecast of how long Doctor Odyssey’s voyage might last, Weir credits the show’s strong launch to ABC’s marketing efforts, which cast a wide net in terms of audience and platforms. “We always want to make sure we’re meeting our viewers where they are with our marketing messages,” she says. “With each of our individual shows, we’re building off the strategy of finding people at their points of decision-making.” Soo, Stephanie Suganami, and Jackson in an episode of Doctor Odyssey.Courtesy…

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