ANA: The Industry Has Not Aligned Around Marketers’ Growth Agenda

There is dissatisfaction within the entire corporate workflow. But as a nonprofit trade association, we have to delineate between what we can control and what is broader HR policy. That’s not to say that we can’t dive deeper into how individuals within the marketing industry are feeling, how they’re reacting to their obligations.One challenge for marketers that didn’t come up on stage is navigating how to speak to consumers in a polarized society, where there’s a chance they’ll draw unintended backlash. This is particularly tense ahead of the U.S. election….

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