The advertising and marketing ecosystem is fueled by brand budgets, but agencies, publishers, vendors, and other constituents have not been aligned on marketer growth.That’s the view of Bob Liodice, CEO of the Association of National Advertisers (ANA), who sat down exclusively with ADWEEK at the organization’s flagship Masters of Marketing conference in Orlando, FL. “The ability to pull the industry to be truly aligned with that was lacking significantly,” he said. “That’s why we have the level of transparency issues we have. That’s why we have concerns about the way we…
