It’s no surprise that Reynolds’ Aviation American Gin would get in on the act, as the distiller released six specialty bottles inspired by the film. The Deadpool bottle was released first, featuring a colored label that pops as red as Deadpool’s skin-tight costume. More recently, Wolverine got his own pour, featuring the yellow of Wolverine’s suit on the label. Both have logo likenesses of the characters against a black bottle design that strays from the usual Aviation clear bottle.
The bottles were designed by Maximum Effort and Portland, Ore.-based design studio Sandstrom Partners. They are available for purchase in retailers in Florida, California, Texas, New York and Oregon.
Tim Hortons
Another Maximum Effort effort plays off Reynolds’ Canadian-ness. The ad for the coffee giant finds Deadpool sitting on a couch, stating that now that Deadpool is coming out, the character is done with Reynolds, so he’s giving him back so that he is free to do “some stuff” with Tim Hortons. He then jokes that, after three decades in show business, he’s been sucked “pretty dry,” but still has some will to live. Maybe Tim Hortons coffee will perk him up.
DiGiorno Pizza
Frozen pizza brand DiGiorno invites Deadpool and Wolverine into its universe, with help from Publicis and Hogarth. The team has come out with a Deadpool & Wolverine-inspired pizza line that pays homage to the flick with some Easter eggs, and a campaign to promote it. “Hot & Steamy” finds two people eating the pizzas while being fed by Deadpool.
