Using social media to raise awareness of women’s resources

The Covid-19 pandemic created a global increase in domestic violence against women. Now, an MIT-led experiment designed with that fact in mind shows that some forms of social media can increase awareness among women about where to find resources and support for addressing domestic violence. In the randomized experiment, set in Egypt, women recruited via Facebook were sent videos via social media as well as reminders to watch television programming from a well-known Egyptian human rights lawyer focused on gender norms and violence. The study found that receiving the videos…

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