Bridging communities to reimagine cultural preservation

Many young people in rural communities around the world feel the need move to big cities in order to find work. The migration has unfortunate ripple effects. In the cities, people with less formal education are often relegated to slums and can become the victims of exploitation. Meanwhile, the families, communities, and rich cultural traditions get left behind. For the last six years, Roots Studio has worked with rural communities to preserve their culture and make a living by licensing their art. The company helps indigenous artists and communities of…

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