For smallholder farmers living in hot and arid regions, getting fresh crops to market and selling them at the best price is a balancing act. If crops aren’t sold early enough, they wilt or ripen too quickly in the heat, and farmers have to sell them at reduced prices. Selling produce in the morning is a strategy many farmers use to beat the heat and ensure freshness, but that results in oversupply and competition at markets and further reduces the value of the produce sold. If farmers could chill their…
