Why social media has changed the world — and how to fix it

Are you on social media a lot? When is the last time you checked Twitter, Facebook, or Instagram? Last night? Before breakfast? Five minutes ago? If so, you are not alone — which is the point, of course. Humans are highly social creatures. Our brains have become wired to process social information, and we usually feel better when we are connected. Social media taps into this tendency. “Human brains have essentially evolved because of sociality more than any other thing,” says Sinan Aral, an MIT professor and expert in information…

This content is for Member members only.
Log In Register