The Marvel apparel universe delivers Deadpool & Wolverine shirts with custom designs from Homage, billed as “where Maximum Effort meets Maximum Comfort.” The collection, Threadpool, is the first collaboration between Maximum Effort and Homage.
Xbox
Xbox partnered with Marvel Entertainment’s resident “Merc with a Mouth” for a wireless controller to celebrate the release of the movie. The shape is reminiscent of Deadpool’s backside, and it’s named the Cheeky Controller. Getting one was only attainable by entering a global sweepstakes, as outlined on Xbox Wire. The ample, and well-rounded controller now has a version for Wolverine, giving Jackman gamer fans a reason to celebrate.
Heineken
Taking Wolverine’s claws makes him angry, but perhaps a nice brew will calm him down. That’s the concept behind the story of a humorous ad for Heineken Silver. As the two characters get ready to square off in a fight, Wolverine realizes that he can’t produce his claws. Deadpool tries to calm him down by telling him he took the adamantium to make the cans for a couple of refreshing Heineken Silver beers. As they sip together to the strains of “Just the Two of Us,” Wolverine insists that he would rather fight.
Heinz
The signature red and yellow suits spawned a cheeky tie-in with a consumer packaged goods behemoth, which noted that the Deadpool and Wolverine characters “look a lot like another iconic duo: Heinz ketchup and mustard.”
