LAS VEGAS (AP) — CES 2024 kicks off in Las Vegas this week. The multi-day trade event put on by the Consumer Technology Association is set to feature swaths of the latest advances and gadgets across personal tech, transportation, health care, sustainability and more — with burgeoning uses of artificial intelligence almost everywhere you look.
The Associated Press will be keeping a running report of everything we find interesting from the floor of CES, from the most interesting developments in vehicle tech, to wearables designed to improve accessibility to the newest smart home gadgets.
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PLAYSTATION CONTROLLER MAKES A CAMEO APPEARANCE AT SONY ANNOUNCEMENT
Sony Honda Mobility returned to the CES this year with some updates to its Afeela EV. While the car itself may not be any closer to moving out from being a concept, Sony had some fun with it: they drove it onto the stage with a PlayStation controller.
President of Sony Honda Mobility Izumi Kawanishi was quick to point out that Afeela owners likely won’t be driving cars using controllers in the future.
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HYUNDAI SEES A FUTURE IN HYDROGEN
Hyundai on Monday spotlighted its future plans for utilizing hydrogen energy. Beyond hydrogen-powered fuel cell vehicles, the South Korean automaker pointed to the possibilities of moving further into move further into energy production, storage and transportation — as Hyundai works towards contributing to “the establishment of a hydrogen society.” Company leaders say this sets them apart from other automakers.
“We are introducing a way to turn organic waste and even plastic into clean hydrogen. This is unique,” José Muñoz, president and global Chief Operating Officer of Hyundai Motor Company, said in a Monday press conference at CES 2024.
Hyundai also shared plans to further define vehicles based off of their software offerings and new AI technology. With so-called “software defined vehicles,” that could include opportunities for consumers to pay for features on demand — such as advanced driver assistance or autonomous driving — down the road. Hyundai also aims to integrate its own large language model into its navigation system.
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SAMSUNG AND HYUNDAI TEAM UP TO ADD AI TO YOUR CAR
Samsung has announced that they are collaborating with Hyundai to develop “home-to-car” and “car-to-home” services to all Kia and Hyundai vehicles.
What that means is that people will be able to use Samsung’s SmartThings service to set your car’s cabin temperature or open its windows, and when you’re in your car, you’ll be able to control your home’s lights and interact with any of your connected smart devices.
Samsung also announced a team-up with Microsoft to bring more Copilot AI functions to their flagship Galaxy smartphones.
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A ‘PAWFECT’ COMPANION FOR YOUR PET?
Busy families with dogs may want to be on the lookout for a new AI-powered robot that promises to play with, feed and even give medicine to your furry best friend.
Consumer robotics firm Ogmen was at CES 2024 to show its new ORo pet companion, an autonomous robot designed to assist with pet care by feeding, providing medicine and even playing with your dog using a ball launcher built into its chest.
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TRANSPARENT TVs ARE HERE
Consumer electronics giants LG and Samsung have unveiled transparent TVs at the show, with LG having just announced its OLED-powered display will go on sale later this year.
Almost invisible when turned off, LG’s 77-inch transparent OLED screen can switch between transparent mode and a more traditional black background for regular TV mode.
“The unique thing about OLED is it’s an organic material that we can print on any type of surface,” explains David Park from LG’s Home Entertainment Division.
“And so what we’ve done is printed it on a transparent piece of glass, and then to get the OLED picture quality, that’s where we have that contrast film that goes up and down.”
Content is delivered wirelessly to the display using LG’s Zero Connect Box which sends 4K images and sound.
Why would you need a transparent TV?
When not being watched as a traditional TV, the OLED T can be used as a digital canvas for showcasing artworks, for instance.
Samsung’s transparent MICRO LED-powered display showed off the technology as a concept.
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ADS COMING TO SHOPPING CARTS
Food companies advertise all over the grocery store with eye-catching packaging and displays. Now, Instacart hopes they’ll start advertising right on your cart.
This week at CES, the San Francisco-based grocery delivery and technology company is unveiling a smart cart that shows video ads on a screen near the handle. General Mills, Del Monte Foods, and Dreyer’s Grand Ice Cream are among the companies who will advertise on the carts during an upcoming pilot at West Coast stores owned by Good Food Holdings.
Instacart says a screen might advertise deals or show a limited-edition treat, like Chocolate Strawberry Cheerios. It might also share real-time recommendations based on what customers put in the cart, like advertising ice cream if a customer buys cones.
Instacart got into the cart business in 2021 when it bought Caper, which makes smart carts with cameras and sensors that automatically keep track of items placed in them. Instacart says it expects to have thousands of Caper Carts deployed by the end of this year.
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