AAPI Creative Spotlight: Rohit Thawani Makes Work That Feels ‘Wrong in the Best Way’

.article-native-ad {
border-bottom: 1px solid #ddd;
margin: 0 45px;
padding-bottom: 20px;
margin-bottom: 20px;
}
.article-native-ad svg {
color: #ddd;
font-size: 34px;
margin-top: 10px;
}
.article-native-ad p {
line-height:1.5;
padding:0!important;
padding-left: 10px!important;
}
.article-native-ad strong {
font-weight:500;
color:rgb(46,179,178);
}

Adweek’s annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

For LA-based creative director at TBWA Media Arts Lab Rohit Thawani, the perfect project isn’t afraid to be a little confrontational. “As a kid, my personality was built around provoking my friends and classmates. As an adult, it still is,” Thawani told Adweek.

.font-primary {
font-family: “Flama”, “Helvetica Neue”, Helvetica, Roboto, Arial, sans-serif;
}

.font-secondary {
font-family: “FlamaSlab”, “Helvetica Neue”, Helvetica, Roboto, Arial,
sans-serif;
}

#meter-count {
position: fixed;
z-index: 9999999;
bottom: 0;
width:96%;
margin: 2%;
-webkit-border-radius: 4px;
-moz-border-radius: 4px;
border-radius: 4px;
-webkit-box-shadow: 0 0px 15px 4px rgba(0,0,0,.2);
box-shadow:0 0px 15px 4px rgba(0,0,0,.2);
padding: 15px 0;
color:#fff;
background-color: #121212;
}

#meter-count .icon {
height: 36px;
width: auto;
margin-top: -5px;
opacity:.8;
}

#meter-count .buttons {
text-align:right;
margin-right:10px;
}

#meter-count .btn-subscribe {
font-size:14px;
font-weight:bold;
padding:7px 18px;
color: #fff;
background-color: #E50000;
border:none;
text-transform: capitalize;
}

#meter-count .btn-subscribe:hover {
color: #fff;
opacity:.8;
}

#meter-count .btn-signin {
font-size:14px;
font-weight:bold;
padding:7px 14px;
color: #fff;
background-color: #121212;
border:none;
text-transform: capitalize;
}

#meter-count .btn-signin:hover {
color: #fff;
opacity:.8;
}

#meter-count h3 {
margin:0;
padding:0;
font-size:16px;
line-height:1.5;
font-weight:700;
margin: 0!important;
padding: 0!important;
}

#meter-count h3 span {
color:#E50000!important;
font-weight:900;
}

#meter-count p {
font-size:12px;
font-weight:500;
line-height:1.5;
color:#eee!important;
margin: 0!important;
padding: 0!important;
}

#meter-count .close {
display:block;
position:absolute;
top: 3px;
right:4px;
z-index: 999999;
}

#meter-count .close svg {
display:block;
color:#fff;
height:20px;
cursor:pointer;
}

#meter-count .close:hover svg {
color:#E50000;
}

#meter-count .fw-600 {
font-weight:600;
}

@media (max-width: 1079px) {
#meter-count .icon {
margin:0;
padding:0;
display:none;
}
}

@media (max-width: 768px) {
#meter-count {
margin: 0;
-webkit-border-radius: 0px;
-moz-border-radius: 0px;
border-radius: 0px;
width:100%;
-webkit-box-shadow: 0 -8px 10px -4px rgba(0,0,0,0.3);
box-shadow: 0 -8px 10px -4px rgba(0,0,0,0.3);
}

#meter-count .icon {
margin:0;
padding:0;
display:none;
}

#meter-count h3 {
color:#fff!important;
font-size:14px;
}

#meter-count p {
color:#fff!important;
font-size: 12px;
font-weight: 500;
}

#meter-count .buttons {
margin-top:5px;
}

#meter-count .btn-subscribe,
#meter-count .btn-signin {
font-size:12px;
padding:7px 12px;
}

#meter-count .btn-signin {
display:none;
}

#meter-count .close svg {
height:14px;
}
}

Enjoying your content. You Have 1 Free Article Left.

Register to continue reading!