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Suborbital space tourism finally arrives | FCC prepares to run public C-band auction | The big four in the U.S. launch industry — United Launch Alliance, SpaceX, Blue Origin and Northrop Grumman — hope to be one of two providers that will receive five-year contracts later this year to launch national security payloads starting in 2022. | China’s launch rate stays high | The International Space Station is the largest ever crewed object in space.

Everything is a Brand

A Trove of Sad, Funny, and Familiar...

May 1, 2020

On November 21, 1918, an Indianapolis schoolteacher named Hildreth Heiney wrote to her deployed fiancé, Sergeant Kleber Hadley, about the sudden appearance of face masks in response to the global influenza pandemic. “Yes, I wore one, and so did everybody else,” she wrote cheerfully. “There were all kinds—large and small—thick and thin, some embroidered and one cat-stitched around the edge.” An order to wear masks in public had just taken effect in Indiana, and Heiney seemed to take it...

Tips for Hotels During the Corona (COVID-19)...

April 24, 2020

The Corona (COVID-19) virus global pandemic is an unprecedented crisis and hotels are among the many businesses feeling the effects, as global travel restrictions come into force and entire countries face ‘lock down’ procedures. This article will offer tips for hotel owners looking for ways to optimise revenue and limit the damage. Quick menu: What is the Effect of the Coronavirus Crisis on Hotels? 11 Tips for Hotels During the Corona (COVID-19) Crisis Tips to Communicate Hygiene Measures 1....

Marketing Tips For the Hospitality & Travel...

April 22, 2020

During the Corona (COVID-19) crisis, there is a lot of uncertainty in the travel industry. Billions of damage are imminent for the travel industry. Only relief from measures against the Corona (COVID-19) virus can ease the economic pain. The hope of travel organisations is focused on summer and autumn business. But how do you deal with online marketing during this crisis period? And how can you prepare your organisation for what’s to come? In this article we share some...

12 Tips for Hotels to Optimise Revenue...

April 20, 2020

For hotel owners, low season and other periods of low demand represent a major challenge, as fewer rooms being booked means less money coming in and that can have serious cash flow repercussions. This is why it is so important to optimise revenue and ensure you are able to bring in as much money as possible from the guests you are able to attract. Here, you will find 12 tips that will help you to achieve this aim and...

Tips to Improve Your Hotel’s Customer Care

April 19, 2020

Nowadays, hoteliers can not only rely on their hotels’ amenities, looks, or standardised services, they need to offer more. Happy customers is the key for success in the hotel business. Customer satisfaction is therefore increasingly important and knowing your guests’ needs has become a must for hoteliers. So hoteliers should make efforts to distinguish themselves from the competition. 3 Tips to Improve Your Hotel’s Customer Care Below you find 3 useful tips that will help you to improve your hotel’s...

How High and Low Can You Go...

April 18, 2020

Behavioural economics is the study of people’s decision-making processes and how they are not always entirely rational. By understanding people’s reactions to the choices available, you are better able to make pricing strategies that maximise your revenue. For example, evidence dictates that ending your prices with the number ‘9’ increases your revenue. If you charge $119, you should see more bookings than if you charge $117 or $120. This is not ‘rational’ as economists would view it, but it...

Increase Your Direct Bookings With Google Hotel...

April 16, 2020

Millions of travellers around the world use Google on a daily base to search for their place to stay during their holiday. Whether it’s for inspiration or information, every brand wants to show up for interested travellers. Google Hotel Ads displays availability and prices of a property, whether it’s a hotel, apartment, vacation rental or campsite. Why direct bookings? Many advertisers work with Metasearch engines to grow their business. Of course this is a good way to grow fast...

7 Tips to Choose The Right Hotel...

April 14, 2020

The ever-evolving technology has been changing the working style, guest experiences, and travellers’ expectations in the industry. Therefore it is wise to assess the right technology and partner for your business. But, how can you make this decision process simple and find the right partner? Let’s find out. Why Hotel Technology is Important for Your Property Let’s start with an example: David has been running successfully his hotel in suburbs of Scotland for almost 15 years. But things have...

List of Hotel Metasearch Engines to Grow...

March 25, 2020

Hotel metasearch engines provide an excellent opportunity for those in the hotel industry to reach a wider number of customers. This is because many potential guests turn to these platforms for price comparison purposes before making a booking. In this article, you will find out more about these platforms, along with a list of some of the most popular hotel metasearch engines you should look to connect with in order to boost your bookings. Quick menu: What are Hotel...

Hotel Reputation Management Software Guide

March 23, 2020

For those in the hotel industry, online reviews are extremely important, as they help to shape your wider reputation. It is precisely for this reason that many hotel owners and marketing leaders are coming to appreciate the benefits of hotel reputation management software. In this article, you will find out more about how these solutions can help. Quick menu: What Does Reputation Mean? Why is Hotel Reputation Management Important? What is Hotel Reputation Management Software? What Are the Advantages...

4 WhatsApp Tips for Hotels to Improve...

March 19, 2020

WhatsApp is one of the world’s most popular mobile apps, and the single most popular mobile messaging platform in 128 countries, according to Market Intelligence Insights. Given the fact that hotel guests are rarely far from their smartphones, it is understandable that many want the option to communicate with hotel staff via WhatsApp. Meanwhile, the rise of hotel chatbot technology also makes this a more appealing proposition for hotel owners too. In this post, you will learn more about...

5 Hotel Marketing Challenges for Multi-Location Hotels

February 24, 2020

Emerging economies lead to a growing demand for international tourism, making the travel industry one of the fastest-growing markets. With the number of people with access to greater wealth rising, the market conditions are expected to remain strong. But with markets expanding, so is the competition. In this article, we give you 5 tips to stay ahead of the competition as a multi-location hotel. 5 tips to stay ahead of the competition as a multi-location hotel Below you find...

Long-Simmering Soup

January 20, 2020

Leftovers are always better the next day. Or, in the case of Bangkok restaurant Wattana Panich, the next generation. The giant pot of neua tune, a beef stew popular in the Thai capital, has been simmering since owner Nattapong Kaweenuntawong was a child, more than 45 years ago. Growing up studying the exact flavor profile of the stew from his father, Kaweenuntawong now balances the flavor himself daily. He employs an ancient practice called Hunter’s Stew or Perpetual Stew, using...

Chitlins

January 20, 2020

African-American slaves prepared food from the meat scraps of their owner’s butchered livestock. One such piece of offal was chitlins, or pig intestines. But chitlins came to represent more than sustenance. During the era of Jim Crow laws, they were a code. African-American performers knew that venues serving hog intestines were safe. This collection of restaurants and music venues became known as the “Chitlin Circuit.” Why were chitlins designated “slave food”? Since one’s social status dictated which part of...

Hoppin’ John

December 31, 2019

Good luck offerings abound around the New Year, but few are as distinctly Southern as Hoppin’ John. In the United States, Hoppin’ John—a savory combination of rice, beans, and pork—has been ladled into Low Country dishes for centuries, becoming one of the country’s most iconic New Year’s Day suppers. And while mysteries persist concerning the origins of the catchy name, a few things are clear about its preparation and flavor. According to most food historians, enslaved people in the...

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