7 Top Creator Partnerships of 2024 That...
This article was originally published Dec. 17 In 2024, creators took center stage for marketers. Brands began to view them as more than just attention-grabbers. Creators helped develop products, drum up social media buzz, and drive sales. Companies realized that the key to success with influencers is to genuinely trust the creator, allowing them to steer the collaboration in a way that reflects their own content and style. ADWEEK picked seven creator campaigns that stood out this year. Thousands...