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Suborbital space tourism finally arrives | FCC prepares to run public C-band auction | The big four in the U.S. launch industry — United Launch Alliance, SpaceX, Blue Origin and Northrop Grumman — hope to be one of two providers that will receive five-year contracts later this year to launch national security payloads starting in 2022. | China’s launch rate stays high | The International Space Station is the largest ever crewed object in space.

 
Navigating Brand Transformation With Kraft Heinz CMO...
.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks...

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Comcast, Disney, and IBM Are Among Advertisers...
X’s former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3 million on X. This is a 98% year-over-year drop from the $170 million spent during the same period in 2023. These brands, along with Apple, paused their campaigns in...

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Stranded NASA Astronaut Hits Back Against Comments...
“HIPAA laws apparently apply to NASA, too.” Eff Off NASA seems to be in the middle of another health debacle after one of its astronauts was forced to hit back against rumors that she’d lost too much weight in space. As the New York Post reports, NASA is monitoring the health and medical privacy of Butch Wilmore and Suni Williams, the astronauts who’ve been stranded on board the International Space Station for months after Boeing’s cursed Starliner — the troubled...

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WTAE in Pittsburgh Names Lily Coleman Weekend...
Lily Coleman has been named weekend morning anchor for WTAE in Pittsburgh, Pennsylvania. Coleman will anchor alongside meteorologist Jill Szwed for the ABC affiliate’s 5 to 7 a.m. and 8 to 10 a.m. Saturday and Sunday. Coleman will continue to report Monday through Wednesday dayside. “I’m really excited to work with Jill,” Coleman said. “Jill is super-talented, and she brings such a calm nature to the morning newscast. She’s so good at what she does, and she does it...

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Another Gray Station Shares Resources. Drops Local...
Another Gray-owned station is sharing resources to produce newscasts. This time, the 4 p.m. and weekend news for Hazard, Kentucky CBS affiliate WYMT will originate from sister station WKYT in Lexington. “Don’t worry, you will still see stories from Eastern Kentucky-based reporters and news from the area. That won’t change,” said the station. “What is changing is where the broadcast signal will originate and who you see behind the anchor desk during those newscasts.” WYMT will continue producing the...

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NASA Is Laying Off Hundreds of Employees...
Grim. Punching Bag NASA is undergoing another round of layoffs. And once again, it’s the space agency’s famous Jet Propulsion Laboratory in California that’s taking the hit. On Tuesday, JPL announced that it will be saying goodbye to 325 employees, or about five percent of its workforce, marking the second time this year that the research lab has downsized its personnel. “This is a message I had hoped not to have to write,” JPL director Laurie Leshin wrote in...

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Overnight Cable News Ratings for Nov. 8-11:...
Friday, Nov. 8 Fox News more than tripled CNN and MSNBC’s combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. MSNBC also experienced a steep drop in the demo in both primetime and total day, finishing behind CNN. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 329| CNN: 81 | MSNBC: 62Prime: FNC: 522 | CNN: 93 | MSNBC: 61 FNC: CNN: MSNBC: 4PM Cavuto:253 Tapper:110 Wallace:94 5PM Five:442 Tapper:117 Wallace:— 6PM Baier:472...

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How to Not Die in Silicon Valley
Blood boys. Cryogenic freezing. Living by the algorithm. Silicon Valley is known for a culture of health optimization, but some recent biohacking ventures are becoming more extreme–aimed not just at longevity but at beating death altogether. This week we talk about the Silicon Valley moguls obsessed with living forever and the radical measures they’re taking to do so. You can follow Michael Calore on Mastodon at @snackfight, Lauren Goode on Threads and @laurengoode, and Zoë Schiffer on Threads @reporterzoe....

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NATO’s Tech Scouts Are Fortifying Europe for...
It’s the day after Donald Trump declared his election victory, and a tech scout for NATO is peering down at a miniature factory, the size of a shoebox, designed to manufacture semiconductors in space. Chris O’Connor, with his black bomber jacket and military haircut, has spent the past year scouring Europe for companies that will give NATO a technological edge over Russia and China—a job that has become even more urgent in the past 36 hours as the region...

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Ketel One Collabs With Patrick Schwarzenegger to...
.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech moment. RSVP. Patrick Schwarzenegger is more than a simple drink slinger in the new Ketel...

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Why Disney+ Is Offering Global Holiday Sponsorship...
Disney is preparing to be a worldwide destination for brands this season, rolling out its first global Disney+ holiday sponsorship offering.  For the first time, Disney Advertising is now offering holiday sponsorships on Disney+ across North America, EMEA, and Latin America. The expansion follows Disney+’s holiday package, which was new to the market last year, and takes advantage of Disney’s expanding streaming reach. “What we try to do is grant access to Disney+—and the holidays are the perfect time...

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The Great American Microchip Mobilization
Mary Springowski has been obsessed with microchips ever since the accident in 2016. That was the year a loaded parts cart at a Ford plant in northeastern Ohio rammed into her leg and tore her Achilles tendon, laying her up for weeks. A 25-year veteran of Ford and the United Auto Workers, Springowski was a team leader at the Cleveland Engine Plant, building 4-cylinders for a few different vehicles. She was also a member of her hometown city council...

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Band-Aids Went to the Moon and Are...
There’s yet to be a scientific study to prove it, but evidence suggests that Band-Aids aren’t just good for cuts—they might help make you famous, too. Consider this. In 1975, the jingle “I am stuck on Band-Aid” debuted on national TV. The spot featured two unknown actors singing a tune by an unknown composer. They turned out to be Teri Garr, John Travolta, and Barry Manilow. There’s no word on what the two actors got paid, but Manilow—still a...

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The ‘Valuation Gap’ Has Frozen Media M&A....
This year, three separate business-to-business publishers went to market looking to sell their companies, and each received the same dismaying message: Despite having grown their revenues and increased their profitability, none of the bids met their business valuations. For the three publishers—Questex, Endeavor, and Freightwaves—the news was not a surprise.  The market for mergers and acquisitions soured in 2022 when a host of unfavorable macroeconomic factors, including interest rate hikes, inflation, political uncertainty, and a challenging regulatory environment, came...

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Target Debuts Kris, a Modern Santa, as...
.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech moment. RSVP. An affable man named Kris is on hand to help Target shoppers navigate...

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