Inside Gap’s Blueprint for Reaching Gen Z...
Gap is trying to stay relevant with Gen Z. In May, Fabiola Torres was hired as Gap’s first global CMO in two years. She’s a former Pepsi marketing exec tasked with turning around Gap’s sales and re-establishing the strong tie to culture that Gap had in the ’90s. Much of the marketing strategy focuses on Gen Z and creators. Gap’s recent holiday campaign is the first to launch under her leadership and features young talent like Liamani Segura and...