Entrepreneur’s Confession: Why “AFRO”?
At the end of the 6th year in business and through assessment and defining my long-term goals, I decided to rebrand. As the founder and leader of the company, rebranding meant shifting individual mindset in order to gear up and execute based on lessons learnt. Rebranding becomes about shedding the unnecessary and focusing on growth. It is the instance when you decide to stop what is not working, to continue what is profitable and start scaling. I made the...