It’s time that small and medium-sized businesses harness the prowess of influencer marketing, and the proof is in the pudding. According to an Inc. report published last year, around 46% of surveyed consumers claim to have bought a product or service that was promoted or affiliated by an influencer. An even higher percentage, around 62% of respondents said that they have engaged with sponsored posts on social media platforms such as Facebook and Instagram. Influencers are bringing the products and services consumers want directly to them, and they have the audience numbers to…
