Companies worldwide already use AI-powered predictive analytics to anticipate behaviors and onboard and retain customers. By all accounts, investment in AI is paying off. Research by NewVantage Partners shows that 91% of surveyed companies in 2022 were increasing investments in artificial intelligence, and 92% report measurable ROI. So the use of AI is quickly taking over as the future of digital marketing and for good reason. McKinsey research finds that 76% of customers today get frustrated when they don’t receive a personalized experience with a brand, and that’s a key factor in…
