Audiences may travel long distances to see their favorite musical acts in concert or to attend large music festivals, which can add to their personal carbon footprint of emissions that are steadily warming the planet. But these same audiences, and the performers they follow, are often quite aware of the dangers of climate change and eager to contribute to ways of curbing those emissions. How should the industry reconcile these two perspectives, and how should it harness the enormous influence that musicians have on their fans to help promote action…