What impact will Apple’s buy now, pay later push have on startups?

Bloomberg broke news earlier this week that Apple, the consumer hardware giant with a rising services focus, is building a buy now, pay later (BNPL) service that will integrate with its Apple Pay system. The news sent shares of Affirm down just over 10% by the end of the day, and it shed 2.5% of its value yesterday. It’s off a little more than 61% from the highs it set after debuting earlier this year. In light of information that Apple could cut into Affirm’s business, investors decided the former…

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