Hope Cochran Contributor Hope Cochran is an investor at Madrona Venture Group, where she invests in early-stage fintech and ML/AI applications for the business environment. Ishani Ummat Contributor Ishani Ummat is an investor at Madrona Venture Group who focuses on sourcing and evaluating new investment opportunities, as well as supporting the growth and strategy of current portfolio companies. This past year has brought many new developments to a historically traditional process: taking a company public. Many of the standard levers in an initial public offering (IPO) are being redefined as…