Millions of travellers around the world use Google on a daily base to search for their place to stay during their holiday. Whether it’s for inspiration or information, every brand wants to show up for interested travellers. Google Hotel Ads displays availability and prices of a property, whether it’s a hotel, apartment, vacation rental or campsite. Why direct bookings? Many advertisers work with Metasearch engines to grow their business. Of course this is a good way to grow fast through the reach of these platforms, but often this comes with…
