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TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their Playbooks

January 10, 2025

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The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series. However, content creators and their agencies are working to expand their reach beyond the platform, investing in newsletters, podcasts, and establishing their authority in their niche.ADWEEK reached out to five talent agencies who work with TikTok creators. Many said that their TikTok reps had gone silent about what the ban means for creators, only offering existing public-facing statements. Specifically, these agencies said that they had…

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TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their Playbooks

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