Hays’ chief operating officer Jonathon Woodall-Johnston said once the new television adverts go live on Boxing Day, they will run for the entire year in order to maintain brand recognition with consumers. The national ads are part of a wider campaign that will see Hays increase spend on regional media, while additional social media marketing will help the campaign reach 150 million people – double last year’s total. Hays will also be the exclusive sponsor of a new television programme, which will see Gary Barlow take a food and wine…
