Comcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze

X’s former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3 million on X. This is a 98% year-over-year drop from the $170 million spent during the same period in 2023.These brands, along with Apple, paused their campaigns in November 2023 after their ads appeared next to antisemitic content and hate…