Democrats spent $460 million more on traditional advertising promoting Vice President Kamala Harris than Republicans spent bolstering former President Donald J. Trump. The fact that they still lost indicates a change in what type of content nudges people in one direction or another. Rather than relying on standard paid media, the strategy behind Trump’s campaign was a decisive shift toward alternative media—platforms like podcasts, Twitch, and influencer networks—that let him tap into an electorate disillusioned by traditional media outlets. It’s telling that a recent survey suggests most U.S. adults think there are…
