Share Storied British sports car maker Aston Martin’s move into Formula 1 racing has released the brand from the nostalgic niche that had the company pigeonholed as an accessory to a fictional British action hero. Now that it is aligned with real-life Formula 1 drivers Fernando Alonso and Lance Stroll and the high-tech machines they pilot 24 Sundays a year, Aston is seen as a true peer of its famous scarlet rival from Maranello. This brings the benefit of added attention and credibility for Aston’s products, but it also brings…
