Hellmann’s is back for Super Bowl 59. The Unilever-owned mayonnaise brand is making its fifth consecutive appearance in the Big Game in 2025, a spokesperson for Ogilvy UK confirmed to ADWEEK. Ogilvy UK is handling Super Bowl creative for Hellmann’s and Dove, also owned by Unilever.Hellmann’s hasn’t yet shared details about the spot. In previous years, the condiment brand has used its multi-million-dollar ad slot to promote mayonnaise as a solution to food waste. Kate McKinnon and Pete Davidson starred in last year’s 30-second ad, “Mayo Cat.” In it, McKinnon’s…
