Share The phrase “where the rubber meets the road” refers to the friction point when a situation gets serious. When it comes to track racing, the rubber (the tires) are the critical point of contact between the asphalt and the car itself. Tires make all the difference between a strong finish at the checkered flag and a horrific slide into the wall. And if they’re not working together, the whole system falls apart. Knowing this intimately, Italian tire company Pirelli teamed up with juggernaut technology company Bosch to jointly develop…
