Starbucks Taps Tressie Lieberman for New Role of EVP, Global Chief Brand Officer

If Tressie Lieberman and Brian Niccol ever met over coffee to discuss reuniting, it’s a safe bet that the coffee came from Starbucks.Lieberman will join the java giant in the newly created position of executive vice president, global chief brand officer, reporting to none other than Niccol, who became CEO at Starbucks in August.Starbucks had dropped its global CMO role earlier this year, but had stated at the time it was looking for a “global brand creative leader.”The company has found that person in Lieberman. While she was most recently…

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