Generational Marketing Is Dead and Rather Irrelevant

Generational marketing is dead and rather irrelevant in modern marketing. Clinging to these outdated segments is not just lazy—it’s inefficient, inaccurate, and can be dangerous.Simple logic led to these labels: People born within a certain timeframe would share common experiences and, therefore, behaviors and preferences. However, this approach is increasingly problematic and oversimplifies the complexities of humans. Even Pew Research has distanced itself from these labels, recognizing that they do more harm than good by perpetuating stereotypes that simply don’t hold up under scrutiny.The reality is that generational labels have…