Can Music Make Your Food Taste Better?

THIS ARTICLE IS ADAPTED FROM THE MAY 18, 2024, EDITION OF GASTRO OBSCURA’S FAVORITE THINGS NEWSLETTER. YOU CAN SIGN UP HERE. Music is all about context. The same high-energy track that keeps you moving at a concert might feel disruptive and annoying if blasted at a restaurant. A 2018 study published in the Journal of the Academy of Marketing Sciences even found that the louder a restaurant’s music is, the more likely customers are to order unhealthy foods, possibly due to increased stimulation and stress.Music can affect your mealtime, just…

This content is for Member members only.
Log In Register