Paul Cheek, the executive director of the Martin Trust Center for MIT Entrepreneurship, has firsthand experience leading successful startups. Over the last six years, he has also advised hundreds of MIT entrepreneurs as they have launched their own ventures.Those experiences have helped Cheek, who is also a senior lecturer at the MIT Sloan School of Management, distill entrepreneurship down to its key components. In a new book, “Disciplined Entrepreneurship: Startup Tactics,” Cheek offers an action-oriented framework to help entrepreneurs turn ideas into successful businesses.The book, released April 2, serves as…
