Cliches About Revenue Management, Guests’ Quality, and Brand Reputation

What do hoteliers resist about revenue management? One common pushback is lowering prices below a certain psychological threshold. Yet, it’s essential during low demand and pays off later. Some hoteliers believe: “I cannot sell below a certain figure because otherwise low-quality guests will arrive and lower the hotel’s image; I prefer to stay empty and The post Cliches About Revenue Management, Guests’ Quality, and Brand Reputation appeared first on Revfine.com….

This content is for Member members only.
Log In Register